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Social media - From Wikipedia, the free …

  Social media are computer-mediated tools that allow people to create, share or exchange information, ideas, and pictures/videos in virtual communities and networks. Social...

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Why I-JumpOnline transcends to Facebook

  Why I-JumpOnline transcends to Facebook Many men and women that make use of social media are starting to switch to I-JumpOnline from Facebook. Lots...

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Social media - From Wikipedia, the free encyclopedia

 

Social media are computer-mediated tools that allow people to create, share or exchange information, ideas, and pictures/videos in virtual communities and networks. Social media is defined as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content." Furthermore, social media depend on mobile and web-based technologies to create highly interactive platforms through which individuals and communities share, co-create, discuss, and modify user-generated content. They introduce substantial and pervasive changes to communication between businesses,organizations, communities, and individuals. These changes are the focus of the emerging field of technoself studies. Social media different from traditional or industrial media in many ways, including quality, reach, frequency, usability, immediacy and permanence. Social media operates in a dialogic transmission system, (many sources to many receivers). This is in contrast to traditional media that operates under a monologic transmission model (one source to many receivers).

"Social media has been broadly defined to refer to 'the many relatively inexpensive and widely accessible electronic tools that enable anyone to publish and access information, collaborate on a common effort, or build relationships.

There are many effects that stem from internet usage. According to Nielsen, internet users continue to spend more time with social media sites than any other type of site. At the same time, the total time spent on social media in the U.S. across PC and mobile devices increased by 99 percent to 121 billion minutes in July 2012 compared to 66 billion minutes in July 2011. For content contributors, the benefits of participating in social media have gone beyond simply social sharing to building reputation and bringing in career opportunities and monetary income, as discussed in Tang, Gu, and Whinston (2012).

http://upload.wikimedia.org/wikipedia/commons/7/7c/Conversationprism.jpeg

 

Virality

Some social media sites have greater virality - defined as a greater likelihood that users will reshare content posted (by another user) to their social network. Many social media sites provide specific functionality to help users reshare content - for example, Twitter's retweet button, Pinterest pin or Tumblr's reblog function. Businesses may have a particular interest in viral marketing; nonprofit organisations and activists may have similar interests in virality.

Mobile social media refers to the combination of mobile devices and social media. This is a group of mobile marketing applications that allow the creation and exchange of user-generated content. Due to the fact that mobile social media run on mobile devices, they differ from traditional social media by incorporating new factors such as the current location of the user (location-sensitivity) or the time delay between sending and receiving messages(time-sensitivity). According to Andreas Kaplan, mobile social media applications can be differentiated among four types:

  1. Space-timers (location and time sensitive): Exchange of messages with relevance for one specific location at one specific point in time (e.g. Facebook Places; Foursquare)
  2. Space-locators (only location sensitive): Exchange of messages, with relevance for one specific location, which are tagged to a certain place and read later by others (e.g. Yelp; Qype)
  3. Quick-timers (only time sensitive): Transfer of traditional social media applications to mobile devices to increase immediacy (e.g. posting Twitter messages or Facebook status updates)
  4. Slow-timers (neither location, nor time sensitive): Transfer of traditional social media applications to mobile devices (e.g. watching a YouTube video or reading a Wikipedia entry)

 

Mobile social media and business potential

Although traditional social media offer a variety of opportunities for companies in a wide range of business sectors, Economic Sector mobile social media makes use of the location- and time-sensitivity aspects of it in order to engage into marketing research, communication, sales promotions/discounts, and relationship development/loyalty programs.

  • Marketing research: Mobile social media applications offer data about offline consumer movements at a level of detail heretofore limited to online companies. Any firm can now know the exact time at which a customer entered one of its outlets, as well as comments made during the visit.
  • Communication: Mobile social media communication takes two forms, the first of which is company-to-consumer in which a company may establish a connection to a consumer based on its location and provide reviews about locations nearby. The second type of communication is user-generated content. For example, McDonald's offered $5 and $10 gift cards to 100 users randomly selected among those checking in at one of the restaurants. This promotion increased check-ins by 33% (from 2,146 to 2,865), resulted in over 50 articles and blog posts, and prompted several hundred thousand news feeds and Twitter messages.
  • Sales promotions and discounts: Although in the past customers had to use printed coupons, mobile social media allows companies to tailor promotions to specific users at specific times. For example, when launching its California-Cancun service, Virgin America offered users who checked in through Loopt at one of three designated Border Grill taco trucks in San Francisco and Los Angeles between 11 am and 3 pm on August 31, 2010, two tacos for $1 and two flights to Mexico for the price of one.
  • Relationship development and loyalty programs: In order to increase long-term relationships with customers, companies are able to create loyalty programs that allow customers who check-in regularly at a location to earn discounts or perks. For example, American Eagle Outfitters remunerates such customers with a tiered 10%, 15%, or 20% discount on their total purchase.
  • E-Commerce: Mobile social media applications such as Amazon.com and Pinterest are influencing an upward trend in the popularity and accessibility of e-commerce, or online purchases.

According to the Nielsen Company's "The U.S. Digital Consumer Report", almost half (47%) of smartphone owners visit social networks every day via mobile applications. With the rapid adoption of mobile devices, social media has a symbiotic relationship with the mobile consumer

 

 

 

 

 

Why I-JumpOnline transcends to Facebook

 

Why I-JumpOnline transcends to Facebook

Many men and women that make use of social media are starting to switch to I-JumpOnline from Facebook. Lots of people don't know merely how much far better I-JumpOnline is in comparison to Facebook. If you really did not know already, Facebook has actually been under attack since late once it was uncovered that they were compromising their customer's personal information. The Facebook social media sites network and also associated applications such as Facebook Messenger has actually been subjected to track and also accumulate personal and also exclusive specifics from their customers. Recognizing that their protection is jeopardized, many people have realized that I-JumpOnline is the remarkable social media sites choice.

There are several threats that come with proceeding to make use of Facebook in recent days. As soon as once again, all of the info that is collected by Facebook, such as exclusive as well as individual information as street address and IP are all being accumulated by Facebook web servers.

This is where I-JumpOnline enters play. With every one of the dangers of Facebook discussed, numerous users of social networks networks have actually started searching for a new platform which is sincere and does not make use of manipulative strategies with their data. Thankfully, I-JumpOnline fits the costs completely for requirements such as this. The team at I-JumpOnline have committed themselves to giving a transparent and also first-rate social media sites solution which has actually been recognized to be far better compared to even that of Facebook. The only downside of I-JumpOnline is the low quantity of individuals since today. This is established to alter as the number of I-JumpOnline is progressively significantly each as well as every day.

I-JumpOnline can be considereded as the supreme social networks network. This is because the style of the platform has actually thoroughly utilized the lots of terrific aspects of larger networks such as Facebook and twitter. This means that any person can right away discuss all their fantastic finds on the web with every one of their pals, family members and associates. On top of that, I-JumpOnline has the ability of enabling any kind of customer to quickly discover their buddies on the network in the click of a button!

In addition, I-JumpOnline enables all of their individuals to hold a share of the entire business. This suggests that of the users are potentially in a fantastic financial investment opportunity that could really settle as the social networks network comes to be increasingly preferred and powerful.

I-JumpOnline has plainly confirmed itself to be the remarkable selection in social media sites networks since late. There are merely too many threats and drawbacks that features remaining to make use of Facebook, it's certainly time to join the most up to date and also most cutting-edge social media sites network, which is I-JumpOnline.

Many men and females who use social media are beginning to switch to I-JumpOnline from Facebook. The Facebook social media network and also linked applications such as Facebook Messenger has actually been exposed to track as well as collect personal and also personal specifics from their customers. As soon as once again, all of the information that is accumulated by Facebook, such as exclusive and also individual details as road address and also IP are all being accumulated by Facebook web servers. The group at I-JumpOnline have committed themselves to giving a transparent as well as first-rate social media solution which has actually been recognized to be much better compared to also that of Facebook.

 

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